Roblox uses Japan playbook to grow in Asia-Pacific gaming market

Exec with online platform calls Japan a 'success story' as monetization gains steam Roblox Chief Growth Officer John Ciancutti speaks during an interview at the Nikkei Forum Global Management Dialogue 2026 in Tokyo on Nov. 10. (Photo by Satoko Kawasaki)

The Details

November 13, 2026 09:13 JST

TOKYO -- User-created games platform Roblox is seeing growth in the number of players and creators earning money in Japan, a trend it seeks to replicate across the Asia-Pacific region, home to an estimated 1.9 billion gamers.

Global Management Dialogue 2026

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